Ebay Director Global B2C Seller CRM 

United States, Massachusetts, Boston 

333918238

• Growth: Enable sellers to scale profitably through insights, education, a nd incentives

• Trust: Build transparent, fair, and reliable interactions across the ecosystem

• Ease: Simplify selling through intuitive tools and automation

• Community:

You’ll own both strategy and execution, building a dynamic test-and-learn roadmap, accelerating automation and personalization, and ensuring every message reflects the authentic voice and needs of our sellers.

• Develop and lead the global CRM strategy for B2C sellers, from onboarding through retention, leveraging AI to develop 1:1 personalized experiences at scale.

• Own CRM performance metrics and deliver against clear growth KPIs (Gross Merchandise Value, engagement, action adoption).

• Design the global seller lifecycle, including automated journeys and personalized communications across email and in-product messaging.

• Build and mentor a high-performing team of 10+ CRM managers and campaign specialists across regions.

• Partner with Data Science, MarTech and CRM AI Transformation teams to advance segmentation, dynamic content, AI-powered personalization, and experimentation.

• Collaborate cross-functionally with Global Seller Marketing, Product, and Seller Experience teams to align CRM programs with strategic seller initiatives.

• Define CRM testing frameworks, run A/B and multivariate tests, and use insights to optimize performance continuously.

• Represent seller CRM in global planning forums, influencing strategy and investment decisions.
  

• 10+ years of experience in technology, marketplaces or analytical functions with a proven track record of using technology, data and AI to drive measurable customer and business growth.

• Bachelor’s degree in a quantitative field. MBA preferred.

• Proven success developing and scaling CRM programs in a B2C or marketplace environment.

• Deep understanding of customer lifecycle marketing, segmentation, contact strategy, and automation.

• Strong analytical skills with proficiency in CRM analytics and experimentation frameworks.

• Excellent cross-functional leadership and stakeholder management skills.

• Passion for e-commerce and seller empowerment.
  

The base pay range for this position is expected in the range below: