Palo Alto Senior Global Events Manager 

United States, California 

331388339

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• Lead and oversee the execution of multiple flagship events within the Global Events portfolio driving Palo Alto Networks' influence in the Cybersecurity space
• Plan and execute ancillary and adjacent activities around events, ensuring Palo Alto Networks is recognized as a leader in Cybersecurity
• Drive the awareness and amplification efforts surrounding events by collaborating with the social media team and demand generation, ensuring our target audiences are informed on how to engage with PANW experts
• Research and define personas for each event to maximize relevance and impact
• Deliver exceptional attendee experiences that drive engagement, participation, and strong post-event follow-up
• Ensure consistent messaging across all event touchpoints, working closely with broader marketing teams
• Manage event budgets effectively, ensuring spend is tracked and aligned with targets
• Develop strong cross-functional relationships with Product, Customer Success, and Sales teams to ensure alignment on event strategies and objectives
• Embrace a problem-solving mindset, always seeking innovative solutions to challenges that arise
• Effectively manage multiple tasks simultaneously, balancing competing priorities while maintaining attention to detail and high-quality outcomes
• Demonstrate a solution-oriented attitude, tackling challenges with enthusiasm

Audience Acquisition Strategy:

• Identify target audiences and develop segmentation strategies based on attendee personas
• Create and implement audience acquisition campaigns to promote and drive event attendance
• Collaborate with the cross-functional teams to map out tasks and set expectations for audience engagement

Sales Enablement:

• Collaborate with Sales Enablement leads to equip internal teams with effective tools and information to promote event attendance
• Develop enablement assets sales teams to facilitate lead follow-up post-event

Performance Measurement:

• Analyze event performance metrics, including MQLs (Marketing Qualified Leads), pipeline contributions, attendance rates, and engagement
• Collaborate with the analytics team to assess the effectiveness of event campaigns and identify areas for improvement
• Prepare and present reports on campaign outcomes to inform future event strategies and adjustments

Your Experience

• Entrepreneurial self-starter with 8+ years of experience delivering successful event experiences, with a strong background in virtual in person hybrid events
• Exceptional written, verbal, and visual presentation skills to communicate effectively with both internal teams and external stakeholders
• Creative, collaborative, and resourceful with a proven ability to develop innovative event solutions.
• Strong ability to multi-task and prioritize in a fast-paced, dynamic work environment while ensuring attention to detail and meeting deadlines
• Data-driven mindset, focused on setting and measuring KPIs and pipeline metrics to drive event success and ROI
• Expertise in using online event platforms and tools (web, registration, mobile) for digital, live-streamed, and in-person events
• Experience in managing both digital and in-person event environments, including leading internal and external production teams
• Proven background in working within an integrated marketing or demand generation organization to align event strategies with broader business goals
• Positive, motivated, and a self-starter with a proactive approach to challenges and change
• Comfortable navigating ambiguity and taking the initiative to define clear paths forward
• Strong budget and financial management skills to ensure efficient resource allocation and cost control
• Ability to influence leadership with a clear understanding of their programs, delivering insights and recommendations with confidence
• Excellent presentation skills, with the confidence to speak in front of large groups and effectively lead multiple meetings
• Thrive in a fast-paced environment, staying adaptable and quick to pivot in response to shifting priorities and evolving business needs
• Ability to travel 30-40% throughout the year

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $129,000/yr - $209,000/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.