Sony Channel marketing specialist 

Poland, Masovian Voivodeship, Warsaw 

327214897

Role and responsibilities (summary)

Direct reporting, and physically seated next to Channel sales manager.

Indirect reporting to Head of Trade Marketing to align Online categorycommunication/promotionstrategies and monitor/coach Online marketing efficiency.

Perfect Online execution for accounts responsible regarding:

• Product ramp-up (Live at launch; product reviews; new model PR, etc)
• Rich content (product pictures; relevant descriptions, etc)
• Premium content (unpacking experience; USP explenation, etc)
• Share-of-voice management: Plan and manage targeted Sony visibility on customer main pages, category page, search etc)
• Sell-up and basket sales opportunties
• Online product availability ( In-stock-ratio )
• Create yearly promotion plans for Online & Offline activities
• Create forecast plan for online sales sell-in/sell-out ( based on GFK trends & previous sell out & online campaigns uplifts )
• Defining optimal Online sales ( based on Market Share – account & product , Sell out Offline & Online , IHS development )
• Sony Online In-Stock-ratio ( online product availability )
• Online forecast accuracy ( sell in & sell out in Online )
• Manage and coordinate first of all digital marketing activities in Key dealers but also offline
• Create a promotion plan for tow channels online & offline for 1 and 2H FY
• Support the goals set in the sales plan
• Work close with Head of Marketing Online Marketing department Specialist and the sales team
• Plan and execute initiatives to reach the target audience through appropriate channels
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Develop and maintain business relationship with dealer Online department / Online Managers
• Develop and maintain relevant tools to track online KPI’s in cooperation with dealer Online Managers
• Online Marketing: Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together

With Channel Sales management:

• Defining optimal promotional proposition and communication message
• Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI’s
• KPI’s. Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio’s, Online Average Selling price
• Sony Online content quality and Sony share-of-voice
• Campaign effectiveness and efficiency (reach, click-through, conversion, ROI)
• Account budget spending (Sales Tactical, Year agreement Coop, local A&P)

Online

• Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales team:
  • Defining optimal promotional proposition and communication message
  • Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI’s

• Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio’s, Online Average Selling price
  • Sony Online content quality and Sony share-of-voice
  • Campaign effectiveness and efficiency (reach, click-through, conversion, ROI)
  • Account budget spending (Sales Tactical, Year agreement Coop, local A&P)