Honeywell Sr Digital Mktng Specialist 

United States, New Jersey 

306518311

As a
Sr. Digital Marketing Specialistfor Solstice Advanced Materials, you will be responsible for driving digital marketing strategies focused on Search Engine Marketing (SEM), Account-Based Marketing (ABM), and paid media to increase brand awareness, customer engagement, and lead generation. Your expertise in digital marketing will enable you to develop and execute comprehensive campaigns, analyze data, and optimize performance to maximize return on investment (ROI).

In this role, you will impact the success of Solstice Advanced Materials by driving targeted traffic, increasing online visibility, and generating high-quality leads through effective digital marketing strategies.

KEY RESPONSIBILITIES

• Develop and execute digital marketing strategies focused on SEM, ABM, and paid media
• Drive brand awareness, customer engagement, and lead generation through targeted campaigns
• Analyze data and track key performance indicators (KPIs) to optimize campaign performance
• Collaborate with cross-functional teams to ensure alignment and deliver impactful digital marketing initiatives
• Manage sizable budgets and execute campaigns – both long and short term.
• Understand our landscape and customer insights to develop strategic marketing plans.
• Manage projects, timelines and resources to ensure successful execution of campaigns.
• Create measurement, tracking and reporting to improve results for all tactics.
• Conduct A/B testing to identify highest performing options to ensure we’re targeting the right audience at the right time with the right message.
• Use engagement metrics to suggest adjustments to tactics and strategies to optimize return on marketing investment (ROMI).
• Partner with IT and business stakeholders to build and sustain industry-best digital engagement.
• Stay updated on the latest trends, including AI tools and technologies, and be willing to experiment with new approaches to stay ahead of competitors.

YOU MUST HAVE

• Minimum of 5 years of experience in digital marketing or related roles, with a proven track record of developing and executing successful digital marketing strategies
• Strong knowledge of SEM, ABM, and paid media
• Experience with marketing automation tools, analytics platforms, and content management systems
• Excellent communication and interpersonal skills
• Strong English skills (written and verbal)

WE VALUE

• A bachelor’s degree (or above) in Communications, Marketing, Public Relations or a related field.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders in a global organization
• Experience working with Demandbase, Google and with other paid media platforms

• JOB ID: HRD9085775
• Category: Marketing
• Location: 115 Tabor Road,Morris Plains,New Jersey,07950,United States
• Exempt