As a Creative Marketing Senior Associate within Asset Management, you will develop and execute content plans for inclusive, usable product experiences and play a pivotal role in shaping customer experiences through content. You will lead important initiatives and solutions to complex problems and collaborate with cross-functional teams. You will leverage your expertise in content design and content architecture, providing guidance and direction in the narrative structure of products and services.
Job responsibilities:
- Develop and implement content design strategies for multiple components of a product or a series of small products, ensuring alignment with business requirements and user experience goals.
- Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable.
- Use content models and taxonomies to design, structure, and organize digital content to effectively guide customers through the experience and simplify complex technical concepts.
- Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services.
- Champion inclusive language for a diverse audience, ensuring seamless, positive interactions throughout the customer journey.
Required qualifications, capabilities, and skills:
- 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms.
- Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites.
- Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices.
- Extensive experience facilitating workshops for product and experience design, creating compelling content journeys.
- Advanced technical literacy and deep understanding of content platforms and their impact on user experience.
- A design portfolio is required for consideration