NICE Field Marketing Manager LTAM 

Brazil, São Paulo, São Paulo 

305897986

Responsibilities

• Execution of campaigns and tactics to support overall regional business planning through understanding their market (market segmentation, growth opportunities, key industries, and solution areas) and determining appropriate marketing activity
• Support the strategy and direction of the Regional Marketing Director
• Manage demand generation activities such as email and relationship building campaigns, events, digital marketing, speaking opportunities and account-based marketing
• Execute one-to-one, one-to-few, and one to-many marketing activities to provide sales and the Partner team with new opportunities to get in front of prospects and customers.
• Research and planning that supports business initiatives through market understanding (market segmentation, growth opportunities, key industries, and solution areas) and determining appropriate marketing activity

• Regular engagement with Sales by acting as the conduit between marketing and sales – bringing corporate programs to sales and communicating sales’ needs back to corporate marketing – such as gathering account and market information for program execution.
• Execute corporate programs by taking programs from the corporate marketing organization, adding customization based on the needs of the geographies, and rolling out locally
• Manage and roll out key events in region

Primary

• Relevant marketing experience, 5 + years preferably in a software or technology environment
• Capable of understanding NICE products, processes, client challenges and product development roadmap
• ABM Experience
• Understanding of sales – what drives salespeople, how to communicate with them, and the details of the sales process – supporting the need to drive to a quarterly number
• Strong marketing execution skills across key functions including Demand Generation
• Direct Marketing, Events, Marcom, PR, and Web; demonstrate a command of the marketing mix through an Integrated campaign approach to both leverage the captive installed base as well as prospect
• Agency/vendor resource management experience
• Strong writing skills
• Creative
• Attention to detail
• Excellent collaboration and communication skills
• BS or equivalent degree

Secondary

1. Marketo (expertise to build nurture streams would be an advantage)
2. SFDC experience

Motivation

• Love the chase, then the win
• Independent; likes autonomy
• Pride in company quality of integrated solution
• Outcome oriented; doesn't confuse activity/productivity
• Won't rest on laurels; driven to perform again and better

Work Style

• Constant juggler of priorities, work demands and changes in plans
• Very conscientious about follow through and commitments – accomplishes more through quality of delivery Embraces accountability
• Disciplined, yet adaptable to pressing demands

Relationship

• Works relationships - aware of who can help make progress
• Builds reputation - clients come first - available and responsive
• Strong communicator - conveys information clearly which others value

Thought Process

• Discerning, accounts (both needs & people) are strategised
• Strives for knowledge - utilises information to build case for need, problem resolution, leading to purchase
• Enjoys the strategy and the "hunt"
• Can understand & work "pipeline"