Job Description
Main role and responsibilities:
- Brand Strategy Development
- Lead the communication and content strategy for HCPs and HCCs
- Collection of Customer needs, segmentation and drivers/barriers
- Development of local segmentation and determine segmentation strategy based on input from all groups interacting with customers.
- Forecasting/Planning of sales and investments
- Collaborate and work with cross functional team in Agile methodology
Implementation:
- Implement Marketing Strategy and multichannel branded programs
- Content creation/adaptation and management though multiple platforms/timings
- Participate in Field Visits and Regional Sales rep meetings
- Performance metrics tracking of marketing campaigns for HCPs & HCCs
- Leveraging the market insights to course correct and adjust long term product strategy
- Efficiently use data to take informed business decisions
HCP Education:
- Develop Scientific Leaders plans and interact with Scientific Leaders
- Attend Scientific Congresses with Scientific Leaders
- Develop local speakers and organization of local speaker engagements
Education & skills:
- University degree in Pharmaceutical Sciences or other related Health Diploma or University degree in Management
- Minimum of (2) years in Pharmaceutical or Biotech industry.
- Marketing and Vaccine Experience
- English - very strong communication skills
Preferred:
- Vaccines experience
- Marketing and/or pharmaceutical knowledge
- Promotion experience including, co-creating innovative solutions to meet customer needs and developing Brand plans to support Business Objectives
- Experience in or working with sales organizations
- Strong understanding of foundational marketing strategy
- Strategic thinking and analytical; project management and collaboration skills
- Demonstrates high degree of integrity and ethics
- Strong communication and presentation skills
- Innovative thinking & habit of continuous studying
Current Contingent Workers apply
Not Indicated
*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.