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Google Analytical Lead Media Entertainment 
United States, New York, New York 
301217871

06.03.2025
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications:
  • Experience using Google's measurement suite products, website analytics platforms (Google Analytics) and brand analysis techniques.
  • Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R, Python.
  • Experience with marketing analytics, return on investment/financial modeling, and statistical analysis.
  • Experience in measurements such as Incremental lift, Brand lift, Attribution, A/B testing, Marketing Mix Models and campaign studies.
  • Knowledge of the advertising landscape, media channels, and methods of buying.
  • Ability to analyze datasets and translate them to insights.