SAP Adoption Success Marketing Program Manager 

United States, Pennsylvania, Newtown Township 

296298726

About the Role:

Responsibilities:

• Develop a product adoption campaign strategy and program planning that leverages the SAP Services and Support offerings, collaborating with portfolio and adoption leads across product areas.
• Jointly plan and execute marketing campaigns with adoption marketing and integrated demand teams across digital platforms, email, and events to deliver on company-wide customer retention objectives.
• Determine SAP Services and Support adoption-focused content needs, support development and localization, and identify opportunities for content syndication.
• Collaborate across Marketing, Portfolio Management, Customer Success, Customer Service and Delivery, Sales, Product Engineering, and Learning to drive key initiatives forward.
• Partner with data analysts to collect and utilize customer usage insights to identify key customer cohorts for targeted campaign segmentation.
• Represent team on global marketing initiatives to ensure the SAP Services and Support portfolio and the adoption marketing function are included in the latest corporate marketing innovations and initiatives.
• Own special projects to strategize / pilot / implement new systems, processes, capabilities, and measurement strategies.
• Develop, track and report on campaign progress and effectiveness tied to KPIs, providing recommendations for optimization.

Skills/Competencies:

• Minimum 8 years of B2B or B2C digital, high-tech marketing experience, SAAS experience a plus
• Proficient in marketing automation tools and their application for adoption programs
• Strong collaboration skills and experience successfully working across global, cross-functional teams.
• Proficient in developing content strategies, marketing content plans and executing marketing programs (ideally in the post-sale/adoption space)
• Familiarity with multiple digital channels and their applicability within a marketing plan
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Strong communicator with excellent writing and storytelling skills, and comfortable presenting to and working with all levels within the organization.
• Ability to manage multiple projects simultaneously and stay on time, within budget.

Educational Requirements:

• Bachelor’s degree or equivalent required

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Philadelphia