Red hat Marketing Data Analyst 

United States, North Carolina, Raleigh 

290343676

*Telecommuting role to be performed anywhere in the U.S.

What You Will Do:

• Mine, analyze, and model the data from Red Hat’s marketing databases to guide optimization and improvement of business strategies around global marketing campaigns.

• Manage marketing data insights to tell stories that turn insights into actionable recommendations that drive bookings growth and conversion optimization.

• Build data models for marketing campaign data using SQL, Python, R, or similar programming languages.

• Identify opportunities to increase contact acquisition and conversion that can help drive campaigns and digital (email, social, advertising, and site) strategies throughout the prospect journey.

• Analyze the performance and effectiveness of marketing for offers or tactics used in Red Hat marketing campaigns using Alteryx, Adobe Analytics, Salesforce.com, Tableau, or similar systems and tools.

• Present dashboards and key insights to stakeholders to drive adoption and understanding of KPIs and business drivers in partnership with other cross-functional analyst teams.

• Transform findings into visual presentations, including graphs and charts or dashboards within related tools to management at operational and organizational levels.

• Collaborate with stakeholders to define standard reporting requirements and work with Marketing Operations to implement changes and enhancements.

• Build validated, accurate, self-service reporting capability from tools like Tableau, Adobe Analytics, and Salesforce.com ensuring the integrity of marketing data.

• Evaluate existing business processes and streamlining current reporting on marketing campaign performance.

What You Will Bring:

• Master’s degree (U.S. or foreign equivalent) in Business Administration, Business Analytics, Statistics or related field and two (2) years in the job offered or related role.

• Must have two (2) years of experience with conducting market research to gather insights and statistical evaluation of marketing metrics and KPIs;

• Must have two (2) years of experience with managing large data sets and performing analysis using Macros, VBA, and Google Scripts;

• Must have two (2) years of experience with presenting data analyses with global stakeholders and leadership;

• Must have two (2) years of creative presentation experience to present analytics in a simple and actionable way including analytical reports to monitor campaign performance;

• Must have one (1) year of experience with Adobe Analytics, Google Analytics, Eloqua, SalesForce.com, Tableau, or similar systems and tools;

• Must have one (1) year of experience with business intelligence, database mining, and statistical analysis, and data science tools.

The salary range for this position is $83,840.00 - $134,150.00. Actual offer will be based on your qualifications.

Pay Transparency

● Comprehensive medical, dental, and vision coverage

● Flexible Spending Account - healthcare and dependent care

● Health Savings Account - high deductible medical plan

● Retirement 401(k) with employer match

● Paid time off and holidays

● Paid parental leave plans for all new parents

● Leave benefits including disability, paid family medical leave, and paid military leave