Amazon Senior Field Marketing Manager 

China, Zhejiang, Hangzhou City 

2823170

Key job responsibilities
Build systematic and scientific city-level branding metrics and Seller voice collection mechanism.Build the Local Microphone Network together with local service providers, associations, government, industrial clusters, incubation/industrial parks to drive regional brand awareness.Create regional branding toolkit such as branding videos and regional branding contents for all offline and online engagement; develop local Seller stories in video or social format and pitch branding and Seller stories on local media in partnership with the central branding and PR team for branding.Build the Regional Alliance System with service providers/associations and develop the city-level Seller community driving Seller referral and Seller-educate-Seller engagement. Establish the city-level Seller club together with local key Sellers for effective Seller communication.

- Bachelor’s degree in Marketing, Business Administration, Project Management or a related field
- A minimum of 10 years of marketing experience, with at least 3 years in a leadership role managing teams and/or large-scale marketing campaigns
- Strong understanding of branding, marketing communications, and demand generation strategies in a B2B or B2C environment
- Proven ability to develop and execute marketing strategies that drive business growth
- Excellent leadership and interpersonal skills, with the ability to inspire and motivate a diverse team
- Exceptional communication and presentation skills, capable of conveying complex ideas effectively to a variety of audiences
- Experience managing budgets and maximizing the ROI of marketing investments
- Language: Chinese and English

- MBA
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Familiar with latest marketing tools, communication channels and marketing activities
- Proven track record of taking ownership, managing conflicting priorities and driving results
- Strong analytical skills, with experience leveraging data to inform marketing decisions
- Excellent problem-solving skills, with a proactive approach to identifying and addressing challenges in a timely manner
- Comfortable in dealing with ambiguity