Philips Assistant Media Manager 

Kenya, Nairobi County 

281245574

Assistant Media Manager
Job Description

Job responsibilities:

• Responsible for the traffic planning on EC platforms, (incl. TM/JD/DY) drive the growth of traffic and conversion, underpin business objectives by media effectiveness and efficiency improvement.
• Responsible for the consumer funnel growth, through various data mining and operation, evaluating and analyzing the media performance, in-site and out-site alignment and integration.
• Support media planning, budget allocation and drive analytics to support data-based decision-making processes, ongoing optimization, and ROI improvements.
• Responsible data tracking tools, improving the overall traffic (paid/free) coverage and accuracy, work with ISVs and suppliers, effectively integrate resources to maximize the value of third-party services

Requirements

1. Master or Bachelor's degree in Marketing, Business Administration, or related field.

2. +5 years of media or performance mktg related experience in Marketing function.

3. Demonstrated track record of successful ability to manage large and complex projects or engagements.

4. Solid digital marketing background, with a key focus on data analytics and/or e-commerce.

5. Whatever it takes attitude and goal-oriented mindset