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Responsibilities:
• Partnering with internal teams, specifically – US Branded Cards or Retail Bank Program Managers (marketing strategy), Marketing Information Management (data), and external suppliers to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.
• Planning and executing Email Marketing campaigns including setting-up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.
• Reviewing email creative submissions and confirming conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable.
• Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.
• Remain extremely focused on detail while managing multiple email campaigns simultaneously.
• Ensure quality deliverables are on time and meet all Channel Controls.
Qualifications:
Education:
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Anticipated Posting Close Date:
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