Uber Marketing Technology Associate Creative Optimization 

United States, West Virginia 

270989520

What You'll Do

• Work with internal channel managers (ie: FB/IG, TikTok channel managers) to brief external agencies and produce new creative (that follows best practices, cutting edge trends, and gives a nod to local nuances) for performance marketing
• Lead creative optimization testing roadmaps for evergreen acquisition-campaigns on paid social/display/video channels
• Using in-house measurement tools, pull creative performance insights to inform future asset development and optimization
• Work with the cross-functional internal applied science teams and channel teams to craft creative experiments (such as A/B Testing), track the impact of new creative, and make decisions regarding next steps

• Project manage new creative productions from start to finish, including:

  • outlining the scope of the request
  • briefing creative ad agencies focused on acquisition creative
  • working with marketing legal teams on approvals
  • provide creative feedback/direction during agency reviews
  • work with localization teams and local teams
  • develop test plans across various channels (Meta, TikTok, Google, etc)
  • organize and pull results to understand the impact of creative optimization in performance marketing

• Educate other teams (inside & outside of performance marketing) on creative testing results

• Create creative templates and storyboards yourself through our internal creative tools and resources
• Write acquisition-focused copy for text-based channels such as paid search, display, and job boards.

Basic Qualifications

• Bachelor's degree and 2+ years of experience with performance marketing channels (i.e. social, display, mobile app marketing, app stores, SEM, etc.) either leading campaigns or producing creative
• Knowledge of today's social media trends and the content that grabs attention, spreads widely, and stays current
• Previous in-office experience, as this role requires in-person office attendance, and is considered hybrid.

Preferred Qualifications

• Experience pulling creative reporting from platforms (ie: Meta, TikTok, Google Ads), Tableau, and general curiosity about performance marketing data
• Genuine curiosity in understanding what ad variation drove results and why
• Experience partnering with creative agencies to produce new performance based creative and an understanding of best practices for acquisition/performance creative vs. brand awareness goals
• DIY digital ad creation
• Performance copywriting
• Project management skills inclusive of prioritization, organization, stakeholder management, and accountability to timelines
• Proven ability to work cross-functionally with product, design, analytics, and digital marketing teams
• A desire to move quickly and experiment with new ideas
• Excellent communication skills: written, verbal, and visual
• Experience with dynamic content optimization engines preferred
• Experience producing content/ads in multiple languages, cultures, and countries around the world

For New York, NY-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year.