Adidas MANAGER BRAND COMMUNICATIONS 

China, Shanghai, Yangpu District 

262316

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation acrossSportswear and Trainingcategories in country with full alignment between the global BrandCommunicationsthe cs.Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.

Key Responsibilities:

• Provide the country relevant input toglobal BrandCommunicationsat each commercial input timing.
• Lead the creation of the local brand marketing plan & calendar based on input from global Brand Activation and ensure alignment at season intro meeting.
• Lead the execution of the local marketing plan in close collaboration with Country Business Unit.
• Manage the execution of the Marketing Expenses plan perallocated campaign budget.
• Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from GlobalBrand Communications.
• Ensure the execution is aligned withother functions within the country Brand Activation.
• Support local trade meetings by providing appropriate sell-in tools.
• Support and align withchannel team on activatingSales Working Budget campaign.

KPI’s:

• Category Net Sales
• Market share of respective categories
• Brand Share of Search
• Brand Share of Conversation
• Respective campaign heat
• Compliance to Marketing Expenses guidelines
• ROMI
• Key campaign sell through %

Knowledge, Skills, and Abilities

• Sufficient degree of knowledge of the full marketing mix (advertising, events,partner contract, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
• Expertise in agency handling for creative production, event operation, sales promotion and ISC development
• Ability to develop and implement local marketing plans following global guidelines
• Marketing budget planning and management
• Strong presentation skill to internal and external stakeholders
• Strong user of MS Office suite of products
• Proven project management experience
• Experience in both, market and regional marketing organization preferred
• Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 5+ years’ experience in relevant Marketing fields
• Sales and /or Marketing experience
• English – business level / Japanese – Fluent

Key Relationships:

• Global BrandCommunications
• Country Business Unit
• Country Retail, eCommerce and Wholesale teams
• Country Brand Director and BrandActivationteams
• Country FP&A, Legal, User Inquiry Service
• External partners (Key Wholesale partners, Agencies, Brand partners, etc.)