7+ years of experience in web analytics, analyzing web traffic patterns, segment performance, and conversion funnels
Experienced in advanced statistical analysis, test design, and marketing attribution
Practical experience constructing data pipelines and ETL utilizing SQL and Python, as well as data solutions from cloud platforms
Comfortable manipulating and analyzing large complex datasets (e.g. clickstream data) required
Strong data storytelling skills, with a proven ability to rapidly construct impactful visualization, communicate insights and influence marketing leadership
Deep understanding of AI/ML models in marketing attribution and personalization applications
Experience working in enterprise web analytics platforms like Adobe Analytics
Bachelor’s degree in a quantitative field or equivalent work experience, advanced degree preferred