Samsung Online Strategy Display Software & Services 

United States, New Jersey 

252436608

Essential Duties:

• Develop/present GTM frame, including value proposition, various market segments. Map out the optimal customer journey and design strategy accordingly. Effectively communicate to and mobilize internal resources accordingly.
• Collaborate closely with Integrated Marketing on utilization of budget, campaign execution, and monitoring results. Decision maker on continued investment or strategic pivot based on results.
• Monitor customer activation and utilization of self-service free trial. Test various tactics to maximize conversion rate.
• Manage quarter-over-quarter program results. Analyze effectiveness based on pre-defined success measures. Based on results, decide whether to continue investing or pivot strategically. Establish plans to improve and gain organizational support.
• Manage the promotion roadmap and work with PM counterparts on funding and forecast.
• Determine positioning for peripheral service offerings, as they are launched.
• Develop a deep understanding of customer pain points and motivators specific to digital display.
• Analyze sales results and identify deficiencies in the marketing funnel. Establish plans to improve.
• Responsible for the successful enablement of channel sales teams. Host educational webinars regularly. Attend sales team workshops and training sessions.

Minimum Qualifications

• Bachelor’s Degree
• 8 years of experience in consumer or SMB marketing disciplines
• Process-oriented and data-driven, experienced using data analysis to support business decision-making
• Leadership and collaboration skills to drive performance laterally within the organization
• Strong utilization of MS PowerPoint; ability to use the tool to create and communicate a product strategy narrative
• Comfort and aptitude for oral presentation to executive audiences