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Nvidia Mainstream Social Influencer Marketing 
China, Beijing, Beijing 
248161376

31.07.2024
What you’ll be doing:
  • Develop RTX for AI marketing approach for mainstream consumers through popular social platforms and influencers.

  • Establish efficient collaboration model and build positive relationships with key China media platforms, including Xiaohongshu, Douyin and Bilibili. Find opportunities to create marketing campaigns that leverage platform resources.

  • Identify and build solid engagement with mainstream KOL/KOCs. Guide messages and content development with KOL/KOCs.

  • Solidify GeForce RTX brand superiority in AIPC market through effective marketing content generation on various media platforms. Drive RTX laptop to win consumer’s mind in AIPC era.

  • Analyze media performance metrics and assess the effectiveness of social campaigns, making data-driven decisions to optimize our strategies.

  • Keep up with the latest trends in China social media, mainstream audience demographics, marketing tactics, and content directions, including but not limited to platforms such as Bilibili, Xiaohongshu, and Douyin.

  • Align with regional Product and Sales teams. Work with Product team to develop proper contents for marketing usage

  • Liaise with HQ on marketing campaigns, programs and critical metrics.

What we need to see:
  • Bachelor's degree in marketing, business, and/or computer science. AI-related is a plus.

  • 5-8+ years of experience in consumer marketing. AI, PC or consumer tech industries preferred.

  • Familiarity with China social media platforms like Bilibili, Xiaohongshu, Douyin, coupled with a solid understanding of graphics technology and AI.

  • Project management experience, excellent communication, prioritization, listening, and collaboration skills.

  • Understand marketing principles and channels.

  • Daring, driven, with a can-do attitude, and a thirst for learning and building marketing knowledge.

  • Pride in delivering excellent work, organizational skills, and multitasking prowess.

  • Flexible, adaptable, proactive, strong attention to detail, and a passion for learning and innovation.

Ways to stand out from the crowd:
  • Experience carrying out diversified marketing campaigns and social media/influencer marketing.

  • Understands how to engage with young consumers on social media.

  • Sharp sense on marketing and creative thinker.

  • Understanding of AI, artists, computer gaming.