Rapid7 Senior Marketing Operations Specialist 

United States, Massachusetts, Boston 

243543841

About the Role

As Senior Marketing Operations Specialist, you will be responsible for designing and managing campaign and lead management processes in collaboration with partners across Marketing, Revenue Operations, Sales & IT.

In this role, you will:

• Oversee and ensure scalability of critical marketing automation processes such as lead assignment, lead scoring and lead management flows.

• Partner with our marketing automation users in various teams (demand gen, campaigns, customer marketing, etc.) to gather project requirements and manage execution of global campaigns such as email, webcast, nurturing, and other digital programs.

• Identify operational inefficiencies and collaborate with stakeholders to implement scalable processes and solutions that drive growth and efficiency.

• Own database strategy including health, segmentation, email marketing compliance (CAN-SPAM, CASL, GDPR), and data integrity.

• Assist in evaluation, onboarding, and maintenance of marketing technologies and integrations.

• Provide support and training to all marketing teams on Marketo, SFDC and other marketing ops best practices as needed.

• Generate ad-hoc reporting and analytics necessary to identify operational gaps and/or inefficiencies.

The skills you’ll bring include:

• 3-5 years of experience using a marketing automation tool (Marketo, Pardot, Eloqua, Hubspot) - marketing automation administration experience preferred.

• Strong knowledge of CRM tools (Salesforce, NetSuite, Hubspot).

• Skilled with G Suite (Gmail, Google Drive, and Google Docs, Sheets and Slides) and Microsoft Office Suite (Excel, Word, PowerPoint).

• Experience with DemandBase or 6Sense, as well as LeanData, a plus.

• Ability to work independently and as a member of a team.

• Resourceful, possessing a passion for problem solving and strong attention to detail.

• Ability to work in a fast-paced environment, works well under deadlines and with changing priorities.

• Excellent communication skills.

• Bachelor’s degree or equivalent experience