HP UK & Marketing Manager 

United Kingdom, England 

236880497

UK&I Marketing Manager

Description -

We leverage our strong financial position to extend our leadership in traditional markets like PCs and Printers, and create exciting new markets with unique technologies across 3D Printing and Industrial Print.

Responsibilities

• Design and own a full-funnel orchestrated campaign for a specific segment/initiative and lead the implementation of Demand Generation, Nurturing, and ABM tactics (media, social, content syndication, webinars, events, email, etc.) in the region. Define the necessary scope and implementation plan based on business goals, segment priorities, and budget allocation.
• Understand buyer’s journey and leverage customer insights to define touchpoints, with audience-specific value propositions and compelling reasons to act.
• Collaborate and coordinate internal and external campaign stakeholders (sales, HP center of excellence (COE) teams, Marketing Ops, extended marketing team, as well as external vendors and 3rd party providers).
• Assess the performance and return on the campaign's marketing investment (ROMI) and analyze and report regular results, contribution, and continuous improvement plans.
• Full budget responsibility for the campaign, including the planning, allocation and negotiations for the dedicated marketing activities.
• Stay on the cutting edge of marketing best practices in the Enterprise by researching the latest trends and gathering new ideas from industry analysts, experts, vendors/agencies, and peers/competitors.

Education And Experience Required

• Degree in Marketing or related field.
• +5 years marketing experience.
• B2B segment experience desired.
• Experience in the Industrial Print market highly desired.
• Knowledge of digital, social and content marketing.
• Event Management experience.
• Strong project management skills.
• Written and oral communications skills, including negotiating, presenting, and influencing.
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside HP.
• Pragmatic approach to managing crises – someone who always finds a way to “get it done.”
• Passionate, driven, dependable and transformational.

Full time

No shift premium (United Kingdom)

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