Netflix Manager Marketing - UK Film 

United Kingdom, England, London 

201287937

Core Responsibilities

• Lead, and sometimes support, on launch campaigns for films being produced from the UK -- from global strategy development to creative execution, production to campaign roll out.

• Act as the central cross-functional liaison amongst internal teams (across region-based Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able to socialise, absorb, organise and address cross-functional feedback

• Act as the main point of contact with agencies - hire, manage and give feedback to create the best campaigns.

• Have a holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, shoot planning, budgeting and managing overall campaign resources)

The ideal candidate:

• Has a proven track record of building world-class creative and launching global campaigns for films and / or premium entertainment properties.

• Has experience of working on multifaceted campaigns or entertainment properties with high commercial relevance in marketing partnerships, consumer products, advertising and brand teams.

• Has experience in forging strong and trusted relationships with title creative teams including talent, filmmakers and/or showrunners.

• Is a cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals, and to see the cross-functional collaboration through launch.

Who also:

• Has deep knowledge in running a 360-campaign, from strategy development and building briefs, to tactical execution (including AV/trailers, digital/social, print and OOH/Digital OOH).

• Is able to effectively communicate different facets of their campaigns to executives, filmmakers, talent and talent representatives.

• Has experience with marketing shoots, from development of creative and campaign ideas, to planning and shoot execution (key art, AV, and digital / social).

• Has experience in evaluating and executing innovative campaign ideas within the media landscape (inclusive of but not limited to OOH, Digital OOH and experiential)

• Has exposure to working on global campaigns, with reach domestically and internationally. Ideally, this person would have a global IQ and/or be familiar with working with teams from different regional markets.

• Has an understanding of digital with an emphasis on mobile, social, video and display and an ability to tell stories through great ideas regardless of medium.

• Has an understanding of the social media landscape, and experience in developing culturally relevant and conversation-driving creative targeted towards social media fandoms.

• Has a good understanding of marketing, social and media analytics and how to apply data to test and optimise campaigns.

• Appreciates technology and can collaborate with our world class product team to integrate our off-service campaigns within the on-service member experience.

• Is an effective collaborator in a fast paced, multifaceted environment. We will typically have multiple launch campaigns happening at once.

Qualifications

The successful candidate possesses:

• A minimum of 8+ years of experience in entertainment marketing at a network/studio, or creative agency working on creative campaigns (in strategy, Digital, Print and AV creative).

• Experience managing a high volume of campaign types in parallel, while collaborating with diverse, geographically dispersed teams.

• Strong communication and analytical skills along with the ability to think strategically and creatively and a reasonable appreciation for the unknown.

• Passion for film is a must.