Capital One Marketing Manager Small Business Bank 

United States, Virginia, Arlington 

236475139

Capital One’s Small Business Bank (“SBB”) is entering an exciting time of national growth. We have been ranked #1 by J.D. Power for U.S. Small Business Banking Satisfaction and have recently rolled out digital account opening nationwide. To help us achieve our ambitious goals, we are looking for a well-rounded Marketing Manager to own our brand building efforts. In this newly created role on the SBB Marketing team, you will be responsible for defining and executing a strategy to improve awareness of the Capital One Business brand and banking solutions. Example initiatives that you would lead include:

• Partnering with Enterprise Brand teams to develop a “brand plan” for SBB and define the category associations we want to drive

• Collaborating with marketing partners in Business Card & Payments to leverage joint sponsorships to grow awareness that we offer business banking

• Developing a plan to leverage our Cafes / branch assets and execute in-person activations / events to drive awareness of our solutions

• Optimizing how we write creative briefs and reviewing creative assets to ensure consistent messaging that is unique to SBB products and value propositions

You will work closely with our entire SBB Marketing team, consisting of Business Analysts and Project Managers, to define and execute on our brand building plan. Additionally, you will partner closely across LOBs with our Brand Strategy, Brand Creative, and BC&P Marketing teams.

Here’s what you’ll need to be successful:

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups

• Empathetic leadership skills with a focus on coaching and career development for associates

• Ability to self-direct and task switch between strategic and tactical initiatives regularly

• Succinct, focused written and verbal communication skills

• Exceptional analytical and problem solving skills

• Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today

• Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points

• High degree of comfort bringing ideas to the table that might at first seem absurd – then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning

• Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward

THE BIG THREE:

• Whole Brained – equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes

• Fearless Leadership – highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory

• Collaboration & Influence – ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy

Basic Qualifications:

• Bachelor’s Degree or Military experience

• At least 5 years of experience in building and executing marketing strategy

• At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market

Preferred Qualifications:

• Master’s Degree

• At least 6 years of product marketing experience in a fast-paced, technology-forward culture

• At least 7 years of experience in multi-channel marketing (planning, execution, performance analysis)

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.