Airbnb Social Operations Lead 

China 

229117174

The Community You Will Join:

Airbnb’s vision is to create exceptional travel experiences for travelers seeking unique and authentic stays. In China, our social initiatives—including owned social accounts, influencer partnerships, and social SEM/SEO—have become powerful channels for driving organic traffic growth and enhancing brand engagement. Social media plays a crucial role in generating organic traffic for China’s outbound travel market and is essential for increasing brand consideration and engagement.

The Difference You Will Make:

We are seeking a highly skilled and experiencedto join our team and take charge of our social content operations. As the, you will play a critical role in developing and implementing a comprehensive social content and amplification strategy, overseeing content management, and driving significant business impact through effective management of our social channel presence.

A Typical Day:

• Plan and execute a cohesive and comprehensive social strategy aligned with overall business growth objectives.
• Oversee social content creation and amplification work, ensuring consistency, quality, and on-brand messaging across all social content
• Initiate and drive critical social initiatives to best leverage social channels and partnership to drive business growth
• Manage and foster relationships with external social partners to maximize brand exposure and engagement.
• Collaborate with cross-functional stakeholders, including growth operation, marketing, comms, product, customer service, to align and inform social strategy
• Work closely with global social and marketing teams to ensure alignment with central principles, share insights, and advocate for high standard execution.
• Stay up-to-date with industry trends, local social media updates, and emerging opportunities to ensure our social strategy remains innovative and effective.

Your Expertise:

• Bachelor's degree in Marketing, Communications, or a related field.
• 10 years of proven experience in social operations, content management, and organic growth strategy development.
• Strong understanding of social channels, trends, and best practices.
• Excellent knowledge of content creation, advertising, and engagement strategies.
• Data-driven mindset with the ability to analyze metrics and insights to drive performance and make data-informed decisions.
• Strong team management experience with a demonstrated ability to build and optimize organizational structures for greater efficiency.
• Excellent communication, collaboration, and leadership skills.
• Creative mindset with a keen eye for detail and aesthetics.

Offices: China