Philips IMC & Social Manager 

China, Shanghai 

104105324

Description

& Social Manager

Responsibilities:

• Build and implement end to end IMC campaigns (618/D11; Gifting; Silver economy; Travel season…)covering insights diggingbrand communicationconsumer activationcontent productionconsumer journey designaiming to enhance brand awarenessestablish brand desirabilitydrive consumer engagement and new members recruitment;

channel.Drive execution excellence to develop high quality and impactful contents across all key social channels to aggressively drive followersengagementnew members recruitment;

• Work closely with RBU/Sales/CRM to drive and elevate concontribute on consumer scale and efficiency;

Stay sensitive to market opportunitiesCapture latest digital&social initiatives across digital outsite & EC insite platforms, as well as competitor trends and intelligence, be able&external partners inclkey accountsdigital channelsKOLscommunities;

Work closely with drive timely implementation of campaign end to end landingcoordinate with internal & external partners to monitor performance aquickaction for optimization

will reportwith many other

Master or Bachelor's degree(MarketingBusiness Administrationor related fieldpreferred);

+8years working experience in marketing inclbrandsocial marketing is a must;

Strong understanding of consumer marketing and social sensesolid experience in IMC&social marketing to connect brand marketing with business result;

Ability to manage disruptive situation;strong collaboration spirit with cross functions;strong ownership&people agility;creative and passionate;

Maturity to independently manage large projects and strong influence power;

Entrepreneurial spiritresult-driven and strong analytical justification for all decisions;

Strong English and Chinese communication skillsboth written and verbal