Adidas SENIOR MANAGER DIGITAL ACTIVATION PLANNING EUROPE 

Vietnam, Ho Chi Minh City 

228123305

Purpose & Overall Relevance for the Organization:

Optimise planning and sequencing of campaigns to drive eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention across own and wholesale digital channels.

Deliver a consumer experience that is:

PREMIUM: inspire love for our brand and desire for our product.

CONNECTED: offer a seamless experience across all consumer touchpoints.

PERSONALISED: delivering the right message to the right audience.

Key Responsibilities:

• Partner with European BUs , Digital Global andEUMembershipteams to translate a global seasonal plan for the European adidas digital ecom system (.com/apps) and inform on local adjustments for the assigned categories.
• Oversee the team’s management and maintenance of the category digital activation seasonal calendars, using business designated calendar tools.
• Manage digital activation process and relevant stakeholders for all category items on calendar. Play a pivotal role in the partnership with the Europe Category BU Comms leadsand EU membershipon Go to Market plans and supporting the Calendar deviation feedback to Global BU’s.
• Support the EU membership strategy in the pre-season plans.
• Actively seek insights from key stakeholders regardingconsumer behaviour that can better direct planning,establish KPIs and enable real time optimization of campaigns.
• Provide GlobalDigital Brand Commerce teams withpost-campaign feedbackto enhance future development of Digital Campaign Standards.

• Roll out and oversee the implementation of Digital Campaign Standardswith key partnersformalising activation plans based on most effective consumer journeys.

• Support the team in their partnership with eCom Digital Merchandising and eCom product buying+planning to ensure business needs are effectively supported, driving agile in season adjustment to category calendars as required.
• Manage the team’s briefing to the Digital Content to support relevant systems (.com/apps) and media category plans, overseeing and governing the end to end implementation of stories.
• Input optimal commercial consumer journey into Brand Comms media brief.
• Contribute to and have joint responsibility for the delivery of the adidas digital eco system KPI’s.

• In collaboration with the Omnichannel team provide input to the End to End process and share digital with the Global Digital Brand Commerce teams.
• Implement the processto ensure that the Key City needs are factored into theassigned categorycampaign consumer journeys plansworking closely with the Key City and Localization Planner andKey City Membership.

• Facilitate the escalation path to the head of Digital Planning, supporting the team on encountered roadblocks.
• Support special projects as required.
• People management: Coaching and Development, Hiring, Promote Test and Learn culture. Live the Leadership Framework. Provide leadership alongside the fellow Category Digital Planning, Content & functional Consumer Engagement Heads as key member of the Digital Activation Planning head’s management team.

Key Relationships:

• Global andEuropeMarketing (Business Units)
• Brand Activation teams (Media Activation, Digital Content, Consumer Engagement)
• EU Membership team
• eCom (UX, Digital Merchandising/Master data/Supply Chain Management/Operations/eCom product buying+planning/Analytics)
• Digital Brand Commerce teams (Creative Services, Content, Campaign Delivery, Brand Publishing, Calendar)
• Newsrooms
• Key City Planningand Membership

Knowledge, Skills and Abilities:

• Strong project and stakeholder management skills.
• Holistic view of digital ecosystem and consumer journeys.
• Working knowledge of digital strategy and tactics.
• Experience of enterprise-level platforms and understanding of digital IT products and capabilities
• Fluent in English both verbally and written
• Strong communication and presentation skills
• Strategic mindset with an ability to prioritize and delegate accordingly.
• Understanding of Brand Marketing content delivery needs, solutions and processes.
• An understanding of consumer behaviour across the digital landscape.
• High resilience and solution orientated attitude
• Leadership skills

Soft Skills:

• Innovative thinker who can effect change and thought throughout an organization.
• Relentless drive and commitment to win, working well under pressure.
• Organized, process and solution-orientated with an attention to detail.
• Collaborative by nature. Able to partner with internal and external teams.
• Can independently prioritize and manage workload; works well under remote management

Requisite Education and Experience / Minimum Qualifications:

• Four-year college or university degree preferably in a Marketing discipline
• 8 years + broad marketing/digital experience
• 3+ years European digital planning operating experienceagency orbrand/client side.