3M Customer Experience Specialist 

Italy, Lombardy 

219975898

The Impact You’ll Make in this Role

Here, you will make an impact by:

• Leading the optimization of end user customer experience to build brand loyalty and advocacy while monitoring and meeting KPIs such as conversion and consumption
• Provide brand site Information Architecture (IA) and User Experience (UX) development from strategy to creation and execution for priority area marketing activities, portfolios, and countries.
• Collect, analyse, and interpret customer interaction data, competitive analysis, and user research to identify opportunities, requirements and information useful in optimizing user experience.
• Lead the last mile of the customer Journey (campaign integration): product pages, landing pages, link tagging/performance, Where to Buy strategy & optimization.
• Provide a vision of SEO as a valuable strategy in the short-medium-long term, both for the creation of strategic semantic content (responding to market demands and users' ways of searching) and at the same time making technical adjustments and web implementations that favor positioning.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Bachelor’s degree or higher from an accredited institution.
  
  
• 2+ years of experience in information architecture (IA), User Experience, Web Strategy or equivalent.
  
  
• 2+ years of experience in Data Analytics. (Adobe Analytics, Google Analytics or equivalent)
  
  
• 1+ years of experience collaborating with SEO specialist.

• Advance English B2+

Additional qualifications that could help you succeed even further in this role include:

• Data analysis experience and ability to self-serve required data to inform strategy and prioritized optimizations. Understanding of how on page engagement data informs UX optimizations.
• Experience working with brand guidelines and templates.
• Experience working with product content/catalogs and eCommerce experiences/teams to drive eComm and syndication strategies.
• Practical experience in User Experience best practices and tool(s) such as Axure, Figma or equivalent; ability to adapt to a new program.
• Strong attention to detail for testing experiences and problem-solving skills.
• Experience working with web development teams to execute optimization strategies from inception through to publish and ongoing improvements.
• Excellent written and verbal communication skills with a keen ability to ask the right questions

• Portuguese is a plus.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.