Portfolio Commercialization in APAC
- Represent APAC as the voice for key strategic products and clinicals at global divisions plan reviews to influence key decisions around investment and prioritization
- Identify key strategic products to find accelerated pathways to market by working with global, regional, and country cross functional teams, including regulatory, clinical, HEMA, finance, supply chain, R&D, etc.
- Establish a clear cadence of geo-expansion of products and support country teams to develop business case and commercialization plans
Understand Portfolio Gaps/Customer Insights and Connect into Global and Business Development
- Partner with market teams to identify current and future portfolio gaps and uncover transformative growth opportunities; Quantify and prioritize these opportunities, feeding insights into Business Development and Global Division portfolio discussions.
- Act as a strategic connector between regional, divisional, and country teams to ensure APAC’s top product needs are clearly communicated and addressed.
- Maintain a strong pulse on customer insights and market dynamics to guide portfolio strategy.
Active Portfolio Management
- Review portfolio and product mix for APAC and drive portfolio rationalization in collaboration with teams in markets to move to more profitable product mix
- Ensure there is keen understanding within the global division around the relevant product portfolio and sustaining efforts required for APAC markets
- Develop and coordinate divisional portfolio plans and product pipeline to achieve APAC and divisions business goals and input this into markets and divisional strategy plans
Building and Maintaining Relationships
- Identify, establish, and maintain relationship with key KOLs in APAC to help keep key customers engaged and close to BSC (where needed by markets)
- Develop on going communication and relationships with key global and country counter parts and functional partners to ensure strong collaboration to drive alignment in support of pre-commercialization activities
Clinical Marketing
- Summarize key clinical data for vascular products and craft region- and country-specific messaging in collaboration with global, regional, and local marketing and clinical teams
- Develop compelling clinical talk tracks that position products effectively against competitor data
- Lead clinical evidence communication and training initiatives to ensure consistent and impactful messaging across APAC
Key Qualifications
- Bachelor’s Degree
- 7+ years of experience in marketing, sales, clinical/medical, or therapy development in the healthcare industry with a proven track record of success
- Candidate with prior experience in cardiovascular marketing/sales; Advanced degree in biology, pharmaceutics, MBA is a plus
- Excellent verbal and written English; Chinese or Japanese is a plus
- Ability to comprehend complex clinical data and explain them in a clear and concise manner
- Flexibility to navigate a dynamic internal and external environment, adapt to changing market conditions, and overcome challenges