Support the Brand Flagship Senior Manager in managing a high-volume, strategically positioned store
Represent the adidas brand and product in the most impactful way
Lead the team within a designated area of the Flagship Store to deliver outstanding consumer experience and maintain high operational and brand standards
Collaborate with Market and Global teams to implement the strategic direction of the Brand Flagship concept
Amplify the Brand with every decision and action
Ensure event and Visual Merchandising execution at the highest standards
Fuel Brand passion within the team
Embody and support retail skills that reflect the Brand
Meet or exceed store sales and profit targets
Manage resources within the designated area to deliver a leading shopping experience
Ensure proper execution of policies, procedures, initiatives, and directives
Deliver exceptional consumer experience tailored to the Brand Flagship
Foster a positive, consumer-centered, authentic, and active store culture
Understand the strategic importance of the Brand Flagship and support brand advocacy
Provide input to the Senior Manager for feedback to departments and global teams
Coach associates to drive sales and meet KPIs
Support hiring, development, and performance of high-performing employees
Foster collaboration with global and Market Retail teams
Provide feedback on programs, initiatives, and store needs
Communicate product and operational needs to the Senior Manager
Act as Brand ambassador in the local community
Ensure consistent implementation of global programs and strategies
Support performance management, succession planning, recruiting, and development activities
Promote a high-performance culture with clear expectations and accountability
Support training and execution across business, operations, sales/service, and visual merchandising
Coordinate with Regional Trainer to ensure Retail Standards training
Complete all record keeping for applicants, hires, payroll, appraisals, disciplinary actions, and terminations
Strong financial acumen and ability to influence outcomes
Critical thinking and creative problem-solving skills
Effective response to sensitive inquiries or complaints
Sound judgment in resolving problems aligned with standards and policies
Strong leadership, interpersonal, and communication skills
Ability to collaborate and influence across departments and levels
Comfortable in a matrix organisation
Thrives under ambiguity and advocates for change
Open to feedback and maintains composure under stress
Passion for the adidas brand and sport
Proficient in MS Office (Outlook, Excel, Word, PowerPoint) and other software (Internet, POS Systems)
Demonstrated business management skills with P&L ownership (min £8M), franchise leadership, or comparable experience
5 years of fashion retail management experience with a leading global brand
Leadership role in a branded organisation focused on brand experience
Minimum 5 years of relevant market experience with a high street leader
Successful leadership of a team of 40+ people
Fluent in English (speaking, reading, writing); fluency in another language highly desirable
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