GE HealthCare Ultrasound Lifecycle Field Marketing Leader ANZ 

Australia 

204242377

• Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning.

• Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan

• Leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns

• Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans

• Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent

• Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio.

• Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary

• Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)

• Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.

• Complete all planned Quality & Compliance training within the defined deadlines.

• Identify and report any quality or compliance concerns and take immediate corrective action as required.

• Bachelor’s Degree in Marketing, Business Administration or related field

• 5+ years’ experience in marketing, product marketing or related field

• Excellent oral and written communications skills

• Planning and project management skills

• Experience working with Sales teams and supporting programs to drive awareness and sales.

• MBA or Master’s degree in Marketing, Business Administration or related field

• 7+ years’ experience in marketing, product marketing or related field

• Marketing experience in market & customer insights, product commercialization and branding

• Healthcare product/industry acumen

• Innovation – ability to develop/execute on new ideas through collaboration

• Team oriented – ability to work well with diverse, cross-functional teams

• Leadership and initiative to drive business objectives

• Digital Marketing and Social media

• Can learn fast quickly and communicate effectively in a fast paced environment

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

• Flexible working options and flexible hours

• Competitive salary

• 5 weeks leave (ask about "take 5")

• Generous leave & family policies

• Long term career opportunities (locally and globally)

• Generous discounts for goods & services via our employee benefits program (think travel, entertainment & shopping!) *This was recently rated as one of our employees favourite benefits!