Td Bank Senior Analyst Marketing Delivery Canada, Ontario, Toronto 200601511
Success in this role will be achieved by:
with excellence and precision Providing
high value post-campaign/ad hoc analyticsthat drive campaign strategy and evolution
Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously achieve increased efficiency.
Responsibilities:
high impact direct-to-consumer marketing experiments
Continuously enhance campaign design and delivery by leveraging all analytical tools/techniques at your disposal
Execute with excellence
Proactively manage project deliverables to ensure timelines are met and negotiate adjustments with partners as necessary
Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
Maintain a culture of risk management and control, supported by established processes and sound infrastructure
Skill Sets:
Familiarity with direct marketing principles (Predictive Models, Experimental Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
Demonstrated command of end-to-end campaign lifecycle
Strong communication to inform and influence key stakeholders across the organization
Technically inclined and orientation to detail
Naturally curious with an urge to challenge the status quo
Resourceful and comfortable with autonomy
Passion for connecting the dots between quantitative outcomes and marketing behaviour
Demonstrated understanding of navigating customer data from cloud data sources through leveraging programming tools such as Python, Pyspark, SQL
Be someone who people love to work with
A profit driven mindset
A passion for campaign analytics
Experience with Agile methodologies and a zest for the agile mindset
Qualifications
5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
Experience designing successful direct marketing experiments
Strong hands-on experience with Salesforce Data Cloud and Marketing Cloud; Unica Campaign experience an asset
Knowledge of Python, Pyspark, SQL; knowledge of cloud databases and data structures; experience with vendor engagement and file format requirements
Degree in business, science, statistics, engineering, or other quantitative discipline
Track record of delivering successful initiatives on time and on budget
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
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