IBM Account Based Marketing Program Manager – APAC ABM programs 

India, Karnataka, Bengaluru 

20010079

• Overview
• Are you a proactive, collaborative, and commercially minded marketer looking to drive business results in key Strategic customer and prospect accounts? As an ABM Marketing Program Manager you can be a pivotal part of an account focused team shaping the strategy and go-to-market plans for our biggest accounts. Are you ready to unleash your creativity and deliver results?

• Responsibilities
• This role requires the ability to work collaboratively as part of a globally dispersed, cross functional team, using account intelligence to build and execute effective account-based marketing programs utilising a range of tactics.
• Develop and lead programs to drive account engagement aligned to top target accounts (customer and prospect) in APAC focusing on acceleration & growth
• Utilise a range of 1 tactics dependent on account analysis, developing growth strategies alongside Sales and Partners team
• Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalised engagement strategies
• Work with the global team to launch personalised and engaging experiences including microsites for key accounts and produce scalable content, including executive briefings, blogs, videos, and infographics
• Drive digital awareness through paid social campaigns on LinkedIn, Demandbase activities, and personalized microsites
• Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platforms”

Required Technical and Professional Expertise

• Education and Experience Requirements:
• Bachelor’s Degree required
• At least seven years of professional experience, including one year of ABM marketing experience
• Experience in the software market
• Skills and Abilities Required:
• Experience in Demandbase platform
• Confidence collaborating across marketing and sales leadership and cross functional working
• Proven experience in devising demand generation campaigns
• Able to prioritise and manage process to drive programs forward
• Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes

Preferred Technical and Professional Expertise

• Familiarity with IBM and Apptio offerings