Rapyd Senior Marketing Operations Manager 

Israel 

194674379

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Strategic Leadership:

• Campaign Strategy and Execution: Oversee the strategic planning, launch, and execution of multi-channel marketing campaigns, ensuring they align with business goals and drive measurable results.
• Cross-Functional Collaboration : Foster collaboration between teams to enhance campaign effectiveness

Data-Driven Decision Making:

• Performance Analytics: Develop and implement robust reporting frameworks and KPIs to evaluate marketing initiatives’ effectiveness, leveraging data to inform strategic decisions and optimize performance.
• Attribution Modeling: Lead the development of attribution models to accurately measure marketing impact on sales and identify opportunities for improvement.

Operational Excellence:

• Process Improvement : Identify and implement best practices to streamline marketing processes and workflows, enhancing efficiency and scalability.
• Campaign Infrastructure Development: Design and build a comprehensive campaign infrastructure that supports business objectives and provides accurate reporting capabilities.

Technology and Tools Management:

• Martech Ownership: Serve as the technical owner of marketing technology platforms, particularly HubSpot and Salesforce, ensuring data integrity and alignment across systems.
• Compliance and Data Governance: Ensure adherence to data privacy regulations and maintain high data quality standards across all marketing operations.

Budget Oversight:

• Financial Management: Monitor and manage the marketing budget, ensuring optimal allocation of resources and timely payments to vendors to prevent service disruptions.

• 5-7 years B2B SaaS marketing experience with at least 3 years in Marketing operations
• Extensive familiarity with martech platforms, including HubSpot and CRM (Salesforce) a must; knowledge of Google Analytics, ABM and attribution platforms a plus. Additional knowledge of OneTrust and Google Tag Manager is very nice to have.
• Proven experience in strategic planning, execution, and optimization of marketing initiatives, with a solid understanding of digital marketing channels. And marketing funnel
• Strong expertise in data collection, manipulation, and reporting; ability to derive actionable insights from complex datasets.
• Strong affinity to data, sales and marketing metrics, and continuous optimization.
• Exceptional communication and interpersonal skills
• English at a very high level