Qualcomm Paid Search Specialist 

United States, California, San Diego 

188988053

Job Area:

Join our dynamic team as a Search, Data and Ad Tech, Data Specialist and play a crucial role in building world-class brands across both B2B and B2C audiences. In this pivotal role, you will go beyond traditional metrics like CPMs, CPCs, and GRPs to develop innovative, disruptive media strategies on a global scale.

Key Responsibilities:

• Create and manage paid search (SEM) activations for 10+ campaigns, tailoring success metrics to different business unit goals and KPIs. This includes keyword research, ad copy development, ads trafficking, bid management, conversion tracking, reporting, and performance monitoring.

• Create regular and ad-hoc reports on SEM campaigns for business units in a variety of formats.

• Use data from various sources and collaborate with analysts and strategists to make strategic and tactical recommendations to business units about content and media strategies.

• Assist in tag management activities, including auditing implementations and managing and troubleshooting repairs.

• Maintain knowledge of paid search best practices and implement those best practices on our paid search campaigns.

• Oversee and implement YouTube campaigns internally

• Lead the evaluation, implementation, and management of ad tech platforms to optimize campaign performance and streamline workflows.

• Stay up-to-date with industry trends and new ad tech solutions, providing recommendations for adoption as appropriate.

Minimum Qualifications:

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

High School Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

lifications:

• 5+ years of paid search advertising experience

• 3+ years of experience with ad tech platforms (e.g., DSPs, SSPs, ad exchanges, ad servers)

• Proficiency in Google Ads (certification required) and other search platforms/tools

• Experience with data analysis tools and techniques, with the ability to derive insights from complex datasets

• Comfort with public speaking and/or other performing arts skills

• SEO, Account-Based Marketing, or YouTube experience is a plus

• Strong project management skills, capable of handling multiple projects simultaneously under tight deadlines

• Excellent communication and interpersonal skills

• Innovative thinker with a keen interest in technology and digital marketing trends

• Detail-oriented and data-driven, committed to making decisions based on clear data

• Self-motivated, with the ability to identify problems and proactively propose solutions

• Ability to excel in a dynamic, fast-paced environment

• Strong presentation skills, capable of both creating engaging content and delivering it effectively

Level of Responsibility:

• Works independently with minimal supervision.

• Provides supervision/guidance to other team members.

• Decision-making is significant in nature and affects work beyond immediate work group.

• Requires verbal and written communication skills to convey complex information. May require negotiation, influence, tact, etc.

• Develops and administers budgets, schedules, and performance standards for functional area within the prescribed budgetary objectives of the department.

• Has a great degree of influence over key organizational decisions (e.g., is making or directly making key decisions that will have substantial impact over the organization).

• Tasks do not have defined steps; planning, problem-solving, and prioritization must occur to complete the tasks effectively.

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

:

$111,200.00 - $166,800.00