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Gong Sr Demand Generation Specialist United States, Utah, Salt Lake City 186995423
22.09.2024
RESPONSIBILITIES
- Drive pipeline impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline.
- Experiment – Run data-driven experiments to uplevel our campaigns and processes.
- Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
- Develop buyer journeys and nurtures – Define audiences, marketing activities they should see, and when they should see it in their buying journey.
- Mature campaign strategy – Design and orchestrate campaign strategies across the full funnel, in partnership with cross-functional partners.
- Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
- Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
- Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.
- Everything above and more to help contribute to the team’s main goal of maximizing marketing qualified opportunities and driving pipeline.
- Experience: 4+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
- Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.
- Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
- Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
- Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
- Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results.
- Writing skills: Strong writing skills and experience creating content for email, webinars, or web pages.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Growth Mindset: Curiosity and a desire to learn
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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