Drive pipeline impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline.
Experiment – Run data-driven experiments to uplevel our campaigns and processes.
Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
Develop buyer journeys and nurtures – Define audiences, marketing activities they should see, and when they should see it in their buying journey.
Mature campaign strategy – Design and orchestrate campaign strategies across the full funnel, in partnership with cross-functional partners.
Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.
Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.
Everything above and more to help contribute to the team’s main goal of maximizing marketing qualified opportunities and driving pipeline.
QUALIFICATIONS
Experience: 4+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.
Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.
Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results.
Writing skills: Strong writing skills and experience creating content for email, webinars, or web pages.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Growth Mindset: Curiosity and a desire to learn
PERKS & BENEFITS
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
Mental Health benefits with covered therapy and coaching.
401(k) program to help you invest in your future.
Education & learning stipend for personal growth and development.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Company-wide recharge days each quarter.
Work from home stipend to help you succeed in a remote environment.