IBM Demand Generation Lead 

India, Karnataka, Bengaluru 

182510993

Your Role and Responsibilities
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:

1. Strategy Planning & Customer Journey Design

• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
• Ongoing experimentation and manical focus on outcomes
• Ongoing experimentation and maniacal focus on outcomes

2. Execution Orchestration

• Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
• Manage the execution of actions for your specific PLG product team
• Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan

3 Performance Optimization

• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
• Readiness to explain emerging performance opportunities or challenges
• Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action – cycling of performance insights directly back into planning and orchestration

Required Technical and Professional Expertise

• 10+ years relevant work experience, including experience in a digital marketing
• Deep critical thinking skills and curiosity to pursue open-ended problems
• Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
• Understands Geo/Market strategies and localization requirements
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical and Professional Expertise

• 5+ years experience in omni-channel demand generation or related role