Advise on strategic AWM marketing initiatives to help ensure business controls and procedures reasonably meet regulatory/industry standards—in addition to “ad hoc” guidance on specific marketing related matters;
Provide ongoing compliance advice and guidance to line of business functions, marketing and control partners on a broad array of marketing policies and regulations (including communications-related FINRA, SEC, OCC and DOL rules).
Perform Monitoring activities for key Wealth Management marketing initiatives (e.g. social media, digital, product disclosures) to ensure adequate business controls against policy, procedure and regulatory requirements.
Own and/or create identify compliance-related risks for Wealth Management marketing practices, processes to measure the sufficiency of controls, and report any observations, findings and final results to key business partners and managers.
Assist in the development and delivery of marketing-related education, training and compliance bulletins for targeted groups (e.g. Digital, Marketing, Supervisors, Front-office, Sales and Trading Teams, etc.)
Identify compliance and regulatory requirements/standards/trends to ensure they are properly reflected in business policies, procedures, controls and training.
Assist in development of monitoring program, including implementing and conducting various targeted reviews, to ensure that content, disclosures, and outlets for marketing & communications adhere to existing requirements/standards.
Conduct industry and regulatory research on best practices and standards that relate to new business initiatives (e.g. Digital, Social Media, and other marketing initiatives).
Coordinate with Legal, Risk and other Compliance teams to help ensure that the marketing practices and guidance remains consistent across lines of businesses.
Process FINRA Advertising Department filings via. “AREF” system for all applicable business “retail communications” approved by an appropriate registered principal, per FINRA Rule 2210.
Required qualifications, capabilities, and skills
5+ years previous investment product marketing experience as compliance/legal, control, risk or supervisory professional at a major law firm, regulator, fund or financial institution.
Working knowledge of FINRA (2210/2220/2214), SEC (482, Investment Company Act, Investment Adviser’s Act) OCC marketing and communication rules, requirements and industry standards.
Working knowledge of Wealth Management investment business, its products and services across representatives, digital, social media, paid media, etc.
Excellent interpersonal and communications skills.
Team Player with the ability to work independently
Proven track record in building good working relationships
Strong attention to detail and analytical skills
Pro-active, motivated and enthusiastic
Good knowledge of Microsoft Office products including Excel, Access, Word, PowerPoint.
Strong verbal, written and interpersonal skills and the ability to liaise with all levels of management