US Bank Digital Lead Generation Specialist Category 

Ireland, Dublin 

172927964

As a Digital Lead Generation Specialist, you will play a key role in driving B2B lead generation across the European market. You’ll be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Google Ads, social media, and YouTube. Working closely with sales stakeholders, you’ll ensure marketing efforts are aligned with business goals, delivering measurable results in a regulated environment. This role combines strategic campaign management with hands-on execution to support pipeline growth and customer acquisition.

Key accountabilities:

• Plan, execute, and optimise lead generation campaigns across Google Ads, all social media channels

• Develop and test creative assets and messaging in collaboration with marketing colleagues

• Analyse campaign performance using Google Analytics, Google Ads, and other tools to drive continuous improvement.

• Track and report on key metrics such as CPL, CTR, conversion rates, and ROI.

• Manage campaign budgets and ensure efficient allocation of spend across channels.

• Build and maintain strong relationships with sales stakeholders to align marketing efforts with pipeline goals.

• Provide actionable insights and regular updates to key stakeholders (sales, GTM teams) to support lead follow-up and conversion.

• Stay up to date with digital marketing trends, platform updates, and best practices.
  

Skills & experience required:

• 5 to 8 years of experience in digital marketing with a strong focus on lead generation.

• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and YouTube campaigns.

• Proficiency in Google Analytics, Google Tag Manager, and other data analysis tools.

• Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.

• Excellent verbal and written communication skills Ability to manage multiple projects and stakeholders in a fast-paced environment.

• Agency management

• Strong presentation skills and ability to influence

• Bachelor's degree, or equivalent work experience

• Thorough knowledge of marketing and sales strategies

• Advanced knowledge of advertising/promotion and new business development

• Strong analytical and research skills

Additional information:

• The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

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