Philips Conversion rate optimization CRO manager months contract 

Netherlands, North Holland, Amsterdam 

171233316

Conversion rate optimization (CRO) manager 9 months contractJob Description

In this exciting role you will lead efforts to increase website conversion rates. You will analyze user behavior, identify opportunities, and implement strategies to boost performance.

You are responsible for:

• Leading and driving conversion optimisation on Philips website across the globe.
• Set up and run A/B tests, interpret the results. Grow optimisation knowledge base and share learnings across organisation.
• Ensuring a high standard of experimentation quality and challenging the team on this.
• Collaborating with multiple stakeholders including product owners, UX designers, analysts, developers and regional managers.
• Leading the creation, in collaboration with key stakeholders, of an integrated testing and analytics roadmap.
• Advising and supporting the product teams on incorporating A/B testing in continuous improvement way.
• Influencing the culture of experimentation and promoting a test-and-learn approach across at Philips.
• Advancing the CRO capability with a strategic mindset, ensuring the right balance between A/B testing for incremental improvements and broader website transformation initiatives, such as re-platforming.
• Defining best practices for when and how to apply experimentation in large-scale website changes, ensuring that insights from testing inform transformational decisions.

To succeed in this role, you should have the following skills and experience:

• Bachelor or Master level qualification in Business, (Digital) Marketing or related field
• 5+ years of experience in a CRO role.
• A strong experience with conversion optimisation, including user experience and web analytics.
• A customer-focused, data-driven, and goal-orientated mindset, with a strong eye for detail.
• The ability to set out and follow a clearly structured plan.
• Experience with strategic decision making, including prioritization and aligning these decisions with (senior) stakeholders and management.

Preferred

• Knowledge of HTML, CSS, and/or JavaScript, an advantage .
• Experience working with experimentation and analytics tools such as Google Analytics and Adobe Target.
• Experience in e-commerce and website optimisation on a global scale.
• Experience in agency management preferred.

• Learn more about .
• Discover .
• Learn more about .