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JFrog Senior Web Strategy Manager United States, Washington, Seattle 16866251
14.07.2024
As a Senior Web Strategy Manager in JFrog you will...
- Optimize JFrog’s web channels to maximize conversion rates in support of the Company’s pipeline targets
- Manage the workflow for new site projects and incoming change requests, working with stakeholders to understand requirements/priorities
- Manage reporting and analytics tools across multiple web properties and provide perspective on what’s working/what’s not, along with action plan for improvement
- Conduct frequent A/B testing to optimize user journey and conversions
- Work with the search engine optimization team to ensure the web property is SEO-friendly
- Analyze post-implementation data to measure the impact of changes and develop go-forward recommendations including paid media channel conversion tracking set-up
- Find ways to boost the popularity of the website and increase user activity while working with the team to conceive, design and launch new web assets
- Optimize user journey touchpoints across the website including chat bots, trial conversions, video engagement and more
- Work closely with the demand generation team to execute online marketing campaigns and drive conversion improvements
- Collaborate with cross functional teams (Product Marketing, Events, Content, Campaigns, etc) to drive continual improvements across our web property content
- Work closely with internal/external design and development resources
- At least 7+ years web strategy or web product related experience
- Extensive requirement gathering skills including evaluating business impact and projected performance improvements
- Extensive experience using industry-standard software and enhanced conversion tracking (VWO, WordPress, OneTrust, Drift, Google Analytics (GA4), Google Tag Manager, etc)
- Understanding of Google Ads Platform
- Expert level understanding of conversion rate optimization tactics including building and driving A/B Testing programs and roadmaps
- Proficient in optimizing Chat bots, preferably Drift for playbook and end to end optimizations
- Understand and apply user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs.
- Work with business stakeholders to develop a complete understanding of requirements for new features and/or enhancements to meet website visitors’ needs.
- Manage web operations from strategy to execution
- Exceptional presentation building skills with keen eye for visual details
- Deep understanding of current web best practices and technologies
- Effective project management, collaboration skills, mental agility, curiosity, and a positive approach to projects.
- Poses a highly organized operating style and ability to quickly establish respectful, trust-based relationships across team tenures, roles and cultures.
- Strong eye for detail and analytical prowess including building analytics dashboards, and delivering concise and impactful analysis
- Demonstrated ability to work in a multi-disciplinary team environment comprising strategy, creative, product, and technology teams.
- Strong communication and presentation skills
- Must possess the aptitude and interest to thrive in a fast-paced, results-oriented growth business, ideally in a B2B SaaS business.
- At JFrog, base salary is only one component of our compensation package.
- This position has a base salary range between $160,000 to $170,000. Base salary will be based on your skills, qualifications, experience and location.
- This position also includes an equity package of restricted stock units (RSU). In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
- JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
- JFrog embraces hybrid work: 3 days in office / 2 days remote.
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