EY CBS - BMC Brand Marketing- Marketing Management 

India, Kerala, Kochi 

164264312

Your key responsibilities

• Collaborating with BMC leaders and other stakeholders to tailor marketing initiatives that align with the region's strategic priorities.
• Overseeing marketing program operations from inception through to execution, creating audience-focused content across various channels.
• Partnering with brand, digital, and communication teams to ensure cohesive integration of marketing efforts that resonate with target audiences.
• Working with Global Delivery Services and outsourcing resources to ensure efficient implementation of programs.
• Applying industry best practices to enhance market impact, alongside regular performance reporting and improvement through data analytics.
• Traveling within the region is also expected as part of the role.
• Support coordination with service line, regional, sector BMC teams on content dissemination
• Create reporting and overall status overview on the performance of the campaigns for Europe West leaders and other stakeholders
• Coordinate project execution, including inputting project schedules, track status and adjustments, and ensure all milestones, actions and deadlines are met on-schedule. Also, perform Project Asset Management for keeping the documents up to date.
• Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate
• Maintain reports to monitor progress of projects and placement of postings
• Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency

Skills and attributes for success

• Strategic Thinking: Ability to analyze complex situations and develop effective strategies.
• Initiative and Versatility: Proactive approach to challenges and adaptability in various situations.
• Inspirational Leadership: Capability to motivate and inspire team members towards common goals.
• Positive Growth Mindset: Embracing challenges as opportunities for learning and development.
• Commitment to Continuous Learning: Engaging in ongoing professional development and transformative leadership insights.
• Diversity and Inclusion: Fostering an inclusive environment that values diverse perspectives and backgrounds.
• Collaborative Teamwork: Working effectively with a diverse team across multiple geographies and sectors.
• Impactful Marketing Initiatives: Contributing to the development of marketing strategies in a globally recognized organization.
• Project Management experience – ideally professionally qualified
• End to end campaign management and execution experience
• Being a real team player, work closely in an agile, fast paced environment and demonstrate impact
• Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients’ issues and agendas across sectors, service lines and geographies, globally
• Help drive change, innovation, process automation and continuous improvements across the organization

To qualify for the role, you must have

• Strong self-motivation and the ability to set and achieve goals.
• Excellent communication and networking abilities to engage with senior leaders effectively.
• Solid understanding of EY's business model and the ability to navigate complex organizational structures.
• Robust technical marketing background and strong project management capabilities.
• Minimum of 5-7 years of marketing experience in a global environment with a proven track record of delivering integrated campaigns.
• Familiarity with marketing automation tools and a comprehensive understanding of various marketing disciplines, particularly digital marketing.
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change.
• Fluency in English is mandatory.

Ideally, you’ll also have

• Proficiency in additional languages within the Europe West scope is preferred.
• Experience connecting business development efforts with marketing strategies to foster sales pipeline growth, particularly in sectors such as advanced manufacturing, automotive, technology, energy, health, and private equity.
• B2B marketing skills, with experience in professional services or similar industries
• Marketing measurement and analytics knowledge

Technologies and tools

• MS Office
• Data analytics (Google Analytics, Adobe Analytics)
• Social media aggregator tools (Sprinkler, Hootsuite)
• Data visualization
• Email marketing

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
• Career Development Opportunities: Access to tools and resources that support meaningful career growth and impact.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.