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Apple CAMPAIGNS DIGITAL SPECIALIST United States, California, Cupertino 15983804
14.04.2025
KEY RESPONSIBILITIESCampaign Execution and SupportHandle day-to-day campaign tasks, including content creation, sell in activities and measurement.Apply marketing automation tools to enhance partner experience and engagement.- Conduct testing and gather user feedback to refine digital experiences.- Champion regional efforts and pilots to drive and enhance the B2B digital experience and share standard methodologies - Use data analytics tools to track campaign effectiveness, optimize marketing spend, and identify trends for continuous improvement.- Provide data driven recommendations to improve engagement and conversion rates.TECHNOLOGY AND BEST PRACTICES- Stay updated on digital marketing trends and emerging technologies to support innovation in campaigns and experiences.- Assist in implementing standard methodologies in SEO and content marketing- Support the management and optimization of the marketing technology stack, including CRM, automation, and analytics tools.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field or equivalent experience.
- Approximately 5 years of experience in campaign management, digital marketing, or a similar role.
- Experience developing content with different touch points throughout the customer journey
- Basic understanding of digital experience principles, UX/UI standard methodologies, and customer journey mapping.
- Proficiency in marketing automation, CRM systems, and analytics platforms (Pardot, Google Analytics, HubSpot, Marketo, etc.).
- Analytical attitude with the ability to interpret data and optimize performance.
- Strong communication, project management, and collaboration skills.
- Experience in B2B or SaaS marketing environments.
- Understanding of paid media, social media marketing, and content strategy.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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