Boston Scientific Senior Digital Marketing Manager TheraSphere Direct-to-Patient 

United States, Minnesota 

156563538

Qualified candidates have proven expertise in web and .com platforms, paid media campaigns, email nurture programs, customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus), SEO/SEM campaigns, and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs), consumers, and patients (DTP). This role works closely with other Digital Marketing Managers and Producers, Product Management, and Marketing Activation, contributing to overall strategy with a strong focus on execution and activation.

Key Responsibilities:

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader Customer
• Engagement and Activation (CE&A) team to ensure an integrated marketing campaign strategy and activation.
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
• Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.
• Collaborate closely with key stakeholders, including:
• Product Marketing Teams to ensure digital plans and tactics align with broader commercial marketing strategies.
• Activation Teams to leverage provided content as part of broader communication efforts and offer best practices for content development and deployment to optimize customer experiences.
• Automation Managers to create highly efficient, targeted and automated programs to engage patients at scale
• Social Media Strategists on all social strategies and tactics.
• Paid Media Partners and External Agencies on the implementation and tracking of key campaigns.
• Digital Production Teams and External Vendors on project planning and execution of digital deliverables.

Required qualifications:

• Bachelor’s degree in a relevant field, with a strong preference for marketing.
• Minimum of 5 years of experience in marketing, communications, and/or digital marketing within a strong preference for experience with DTC/DTP digital marketing within a large, complex organization (healthcare, device or pharma)
• Demonstrated expertise in digital marketing, with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics and data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related digital marketing strategies.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.
• Availability for travel and overtime as required by business commitments.

Preferred Qualifications:

• MBA or advanced degree in a related field.
• Experience with Salesforce and Salesforce Marketing tools, including Marketing Cloud, as well as Adobe Experience Manager.
• Ability to challenge the status quo and identify opportunities for innovation.

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.