EY Website & Digital Content Manager 

Ireland 

154692376

Available for Work Visa Sponsorship:

UKI CBS Brand, Market and Communications

Contract Type:12 Month Fixed Term Contract

Within EY CBS Marketing, you will have your finger on the pulse for all major activities and growth areas for the firm. Supported by the wider team, you will play an integral role in bringing our service offerings to life through our website content and marketing activities.

Your key responsibilities

• Overall project and timeline management of EY website growth drivers. Ensuring timely project plans and workflow scheduling for the digital team and across the EY Markets team, bringing digital website projects (campaign launches, content uploads) to close in a timely manner.
• Manage, edit, optimise and maintain all content on ey.com/ie, with support from our page-building team
• Manage the site taxonomy and structure to provide an optimum user experience and support lead generation
• Lead our site development, growth, and inbound pipeline/lead generation activities through integrated website campaign planning, UX and User journey mapping.
• Manage and guide our website page builder with content optimisation, tagging, and SEO for increased search rankings while also being a mentor for growth and development within the team from a website perspective.
• Oversee our lead generation campaign activity via the EY Ireland Website: management of the contact forms, CTA’s and guiding on the best user experience and tool integration.
• Oversee the schedule of global thought leadership content (in association with our Content team)
• Measure, analyse and report on website performance
• Oversee and amplify relationships between the site and social media platforms
• Ensure EY adheres to all privacy and cookie policies in affiliation with our Global Teams and that the site is up to date and compliant at all times
• Contribute to digital transformation projects, such as the intranet, with our global team
• Participate in our global professional community of website editors for continuous site improvement.
• Work as part of a team and independently with a key eye for spotting opportunity for growth.

Requirements:

• Bachelor’s Degree in Business, Marketing, Digital Marketing or equivalent
• 5+ year’s experience in website management, incorporating lead generation and SEO experience is crucial for this role. A commercial background is desirable (ideally in a B2B background)
• Experience of AEM, Adobe Analytics, Marketo or similar CRM system would be advantageous
• Experience in data analysis to help improve performance and influence the website strategic roadmap
• Experience editing and optimising content for user search and increased traffic and mapping user journeys and personas
• Excellent stakeholder management in order to gain support for site strategies and editorial standards from senior stakeholders

We offer a competitive remuneration package. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Support and coaching from some of the most engaging colleagues around.
• Opportunities to develop new skills and progress your career.
• The freedom and flexibility to handle your role in a way that’s right for you.

All our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits include:

Career Progression

• When you join EY, you will be supported to ensure that you are enhancing your skills from day one.
• Continuous learning, where you can develop the mindset and skills to navigate whatever comes next.
• As you grow and develop here, you’ll discover opportunities to help customise your career journey, so that it’s as unique as you are - success is defined by you, we will provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership, we will give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture, you will be embraced for who you are and empowered to use your voice to help others find theirs.
• We have embraced Hybrid working at EY adding greater flexibility and autonomy to the roles of our employees.

Inclusion & Diversity

We recognise the strength that comes from having a diverse workforce and building a culture where we support all our people to achieve their potential. You’ll be embraced for who you are and empowered to use your voice to help others find theirs.