Drive strategic thinking and cross-functional alignment around datadriven approaches to optimize product and GTM efforts (inclusive of experimentation) based on customer segments, lifecycle stages, and other critical customer attributes
Lead deep exploration of customer data and spearhead customer segmentation, High value analyses, and other actionable analysis/ modeling
Develop (alongside product and marketing counterparts) experimentation plans to measure and optimize execution of data-driven strategies across execution, targeting, and personalization
Partner with cross-functional stakeholders to better understand our users and create a single, accurate view of a customer across businesses to make decisions about how best to acquire/retain them, segment, identify high potential value, and proactively interact with them
Partner with business leaders (e.g. product, business development and finance) to define business strategies, areas of investment, and critical priorities
Qualifications
6-12 years of experience working in product, customer or other related analytics function
Highly proficient in A/B testing, SQL, Tableau, and Excel. Working knowledge in Python or Amplitude is a plus.
Strong analytical and problem-solving skills: able to develop and use structured approaches to identify root causes and recommend resolutions: can present results in meaningful terms
Ability to narrate complex stories with data, and be concise in the insights and how they drive outcomes with leadership and stakeholders.
Ability to manage multiple projects simultaneously to meet objectives and deadlines.
Proactive and inquisitive learner, seeks out and capitalizes on opportunities for change that enhance the business, rather than reacting to circumstances.
Strong organizational skills, time management, portfolio prioritization experience, and accountability required.
Experience in payments, banking or lending industry is a plus.