Boston Scientific Associate Lead Marketing 

India, Haryana, Gurugram District 

139101818

About the Role:

will be responsible for delivering marketing strategies and marketing and product campaigns that drive adoption for Peripheral Interventions & Interventional Oncology therapies.

• Conduct in-depth market research to understand market conditions, customer needs, and emerging opportunities.
• Analyze industry trends, technological advancements, and therapeutic developments to inform strategic planning.
• Gather and maintain competitive intelligence, including insights into competitors’ sales tactics and positioning.
• Develop and update market models to support business unit marketing strategies.
• Equip internal teams with actionable insights to counter competitive moves and maintain market awareness.• Lead the development and execution of marketing strategies and plans for peripheral interventions and interventional oncology.
• Ensure alignment of marketing initiatives with overall franchise goals and strategic direction.• Monitor brand and market performance, identify issues, and implement corrective actions in line with the Annual Operating Plan (AOP).
• Support the development of franchise budgets and financial planning.• Identify training needs for sales teams and healthcare professionals.
• Develop product talk tracks highlighting features and clinical data.
• Design and implement effective training programs to enhance product knowledge and engagement.• Execute product plans aligned with strategic objectives.
• Manage new product launches in collaboration with cross-functional teams.
• Monitor inventory levels based on sales forecasts and highlight variances.
• Track and report on portfolio performance metrics.• Support the creation of impactful marketing communications for the portfolio.
• Collaborate with agencies to develop messaging and ensure alignment with brand strategy.
• Manage approval processes and evaluate communication effectiveness through brand tracking.• Lead the planning and execution of local events and coordinate participation in external congresses.
• Serve as the primary contact for healthcare professional (HCP) engagement at congresses.• Define and implement a customer engagement pathway by segmenting and targeting customer profiles.
• Develop a tailored approach to the customer journey and collaborate with commercial teams to drive HCP enrollment and engagement.

Your Experience:

• Business school degree with a specialization in Marketing.
• Over 4 years of experience in marketing, product management, or a related role.
• Experience in the medical device sector is preferred; prior exposure to Peripheral Interventions is highly desirable.
• Strong understanding of digital transformation opportunities and customer experience strategies.
• Demonstrated business acumen and strategic thinking.
• Solid understanding of clinical concepts relevant to the healthcare industry.
• Proven project management skills with a collaborative, team-oriented mindset.
• Good knowledge of market access processes and regulatory frameworks.
• Strong analytical, problem-solving, and solution-oriented capabilities.
• Fluent in English, both written and spoken.
• Proficiency in Microsoft Excel for data analysis, reporting, and performance tracking is highly desirable.
• Familiarity with AI tools and platforms for predictive analytics, automation, customer segmentation) is a plus.