Adidas ASSISTANT MANAGER SEO 

Greece, Attica, Athens 

138689698

SEO

• Identifying consumer search trends and working with team to create content to capture that demand
• Localising content – both for .com and for in app store for ASO
• Collaborating with Digital Merchandising team to ensure filter and header navigations reflect search behaviour, enable indexation of important pages and do not create duplicate content issues
• Creating internal linking hierarchies to ensure indexation and authority flow to important product pages
• Identifying page duplication and cannibalization issues and working with team on solving them

Analysis

• Measuring and reporting results of SEO activities and specific projects and communicating these to wider stakeholders
• Using search data to create insights that guide decision making of other teams such as merchandising, planning and buying

Collaboration & Consulting

• Be able to explain the impact of SEO on business objectives
• Work with brand marketing teams in your market to ensure SEO success of commercial and brand campaigns and editorial content
• Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

Best Practices & Toolsets

• Utilize best practice toolsets and frameworks that allow continuous optimisation of organic traffic.
  

Knowledge, Skills and Abilities:

• Good communication skills, comfortable presenting in person and remotely
• 2+ years of experience in SEO, in-house or at a leading digital agency
• Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels

• Experience with SEO tools such as Keyword Planner, Screaming Frog, Ahrefs and Searchmetrics

• Experience with reporting tools such as Google Analytics and Adobe Omniture
• Experience of conducting SEO content audits, log file analysis and SEO localisation
• Fluent English, both verbally and written
• Experience with digital marketing in a brand/eCommerce environment