Vimeo VP Brand Creative 

United States, New York, New York 

138491624

Creative Leadership and Brand Strategy

• Develop and execute Vimeo's global brand strategy across all channels that aligns with our overall business objectives and drives brand awareness, preference and loyalty across all of our audiences.
• Deliver world-class creative projects and campaigns that resonate with our diverse audiences, including video professionals, marketers, filmmakers, SMBs, and large enterprises.
• Create Vimeo’s B2B brand presence utilizing a consumer brand aesthetic and level of
• polish.
• Deliver excellent video content for social, web, paid media and live platforms, while leading strategic video production initiatives that position Vimeo as a thought leader through our forward-looking, "video first" approach.
• Take ownership of outcomes, ensuring the delivery of high-quality work, meeting deadlines, and adapting to ever-changing priorities.
• Collaborate closely with the CMO, marketing team members, product design leaders, and executive stakeholders to align brand initiatives with broader business objectives.

Team Management and Development:

• Lead, mentor, and inspire a multidisciplinary team, including design, video production, web, and brand professionals.
• Foster a culture of creativity, collaboration, and accountability.

Vendor and Stakeholder Management:

• Manage external vendors and agency partnerships to ensure alignment with Vimeo’s goals and standards, while effectively managing budgets to optimize resource allocation and project execution.

Performance and Impact:

• Establish metrics to evaluate the success of brand and interactive initiatives.
• Drive impactful creative solutions that deliver measurable business outcomes.

Who You Are:

• 15+ years of experience in brand and marketing leadership roles, preferably in the B2B SaaS space.
• A strategic mindset with the ability to translate business goals into creative solutions that drive measurable results with a passion for video as a medium for innovation and storytelling.
• A love of brand!
• Deep technical understanding of and proficiency with creative tools
• Knowledge of the generative AI video space
• Technical understanding of all creative projects with direct knowledge of video projects and all facets of video production.
• Proven track record of working with notable B2B and B2C brands, showcasing a deep understanding of diverse audiences, emerging trends, and global/international relevance.
• Experience leading teams across design, video production, web strategy, and brand development.
• Exceptional leadership skills with experiencing managing and inspiring cross-functional teams and collaborating with senior leadership and collaborating with senior leadership.
• Familiarity with agency environments and experience working with media brands is desirable, but the ideal candidate has substantial in-house experience.
• Exceptional communication and presentation skills.
• The ability and desire to be on stage and represent the company from a creative POV as we re-launch into thought leadership around consumer video, monetization, B2B and AI topics related to video. Be an articulate Vimeo brand zealot!
• Demonstrable portfolio of work you’re proud of.
• Ability to work in the Vimeo NYC office frequently and travel to industry conferences, customer and partner meetings, etc. as needed.

Base Salary Range:

• NYC Metro: $223,000.00 - $306,500.00
• All other US cities outside above metro areas: $200,700.00 - $275,850.00

We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.