Bachelor's degree or equivalent practical experience.
5 years of experience in digital media or marketing analytics, advertising sales, media measurement solutions, or consulting, or 3 years with an advanced degree.
Experience working with advertisers, agencies, or clients.
Preferred qualifications:
Experience working with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), or brand analysis techniques.
Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.
Excellent communication skills with comfort delivering simple and interesting stories to audiences of all levels.