As a Vice President of Card Acquisition Channel Analytics, you will lead our analytics efforts across our Paid Digital Channels (Paid Search, Affiliates and Emerging Media channels). The ideal candidate will have a strong background in financial services, with at least 5-7 years of experience, preferably in the card space. This role will be pivotal in driving data-driven marketing strategies and optimizing performance across key channels.
Job Responsibilities
- Develop and execute a comprehensive analytics strategy for Paid Search, Affiliates and Emerging Media channels.
- Lead a team of 3 analysts / associates, fostering a culture of innovation and continuous improvement; collaborate with cross-functional teams to align marketing strategies with business
- Analyze large datasets to identify trends, opportunities, and areas for improvement
- Provide actionable insights to optimize marketing campaigns and improve ROI
- Develop predictive models to enhance targeting and personalization efforts.
- Establish KPIs and dashboards to monitor channel performance; conduct regular performance reviews and present findings to senior leadership
- Implement A/B testing and other methodologies to refine marketing strategies; work closely with marketing, product, and finance teams to ensure alignment and integration of analytics insights; Communicate complex data insights in a clear and concise manner to stakeholders at all levels
Required qualifications, skills and capabilities
- Bachelor’s degree in Marketing, Business, Statistics, or a related field
- 5-7 years of experience in financial services, with a focus on card marketing analytics
- Proven experience in leading analytics for Direct Mail, Paid Search, and Affiliate channels
- Strong analytical skills with proficiency in data analysis tools (e.g., SQL, Python, R)
- Excellent leadership and team management skills
- Strong communication and presentation skills
- Ability to work in a fast-paced, dynamic environment
Preferred qualifications, skills and capabilities
- Master’s degree preferred
***Relocation assistance is not available for this role