IBM Ecosystem Marketing Lead Samsung 

Romania, Bucharest 

125162400

Your Role and Responsibilities

• Leads Marketing Strategy, end-to-end Go to Market planning, execution, and performance for Salesforce. ( This role requires 2-3 trips to New York City, annually )
• Understands Samsung and IBM product offerings and the market demand
• The candidate will be responsible for owning and nurturing key business and marketing relationships across IBM and Samsung. Connecting IBM sales, product, marketing, and communications teams to execute the Go-to-Market plans for top revenue-generating business priorities such as IBM Consulting, watsonx, and Red Hat Open Shift
• Aligns and builds deep relationships with Ecosystem and IBM Consulting Managing Directors
• Influences and drives the integration of first-of-a-kind partnership offerings into both Samsung and IBM brand messaging, content, events & demand engines
• Leverages data to build unique client journeys and product messaging for joint offerings
• Partners with field marketing/top account marketing to think outside the box for Salesforce inclusion CXO programming
• Collaborates with GEO marketing leads to align on the strategy, product messaging, content, and events
• Builds enablement for digital sellers for joint offerings
• Provides marketing outcomes and learnings to the business
• Drives the execution of the GTM plan to hit desired quarterly outcomes

Required Technical and Professional Expertise

• Experimentative – working quickly to pilot, succeed/fail fast, and scale what works
• Has an external market view (outside in), is a strong communicator and demonstrates the ability to motivate teams that do not report to you with data and a Point of View
• Highly collaborative – able to represent the ecosystem in meetings and discussions with sales and product teams, building effective teaming relationships within ecosystem marketing and other marketing and business areas.
• Six to Ten years of Product Marketing or Partner Marketing experience
• This is a Hybrid role, attendance at the office will be required only 3 times per week.

Preferred Technical and Professional Expertise

• Your ability to articulate the client and buyer journey is critical for scaling into the broader IBM Awareness, Consideration and Demand teams.
• Prior experience working in a large B2B technology company is a sales, product or marketing capacity.
• Someone who is curious who is not afraid to try new things and fail, and share the learnings with the broader teams
• This individual must be a self-started needing limited guidance.